No.08
Namahage
THE VISITING DEITY

◆ The legend
On New Year's Eve on the Oga Peninsula in Akita, masked figures with terrifying faces come knocking from house to house: "Any crybabies here? Any lazybones?" The children scream and cry, while the head of the household politely welcomes them with sake and food. These are the namahage.
They look like demons, but they're actually gods who bring good fortune at the turn of the year. Their name comes from "namomi-hagi" — peeling off the namomi, the heat rashes you get from lazing by the hearth. In other words, they come to peel away the proof that you've been idle. In 2018 they were inscribed on UNESCO's list of Intangible Cultural Heritage as one of the "Raiho-shin, ritual visits of deities in masks and costumes" — gods the whole world recognizes.